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SEO means search engine optimisation, it describes the process generating traffic for free from the free queries on search engines like Google, Yahoo and Bing. SEO is simplified term that describes the technological components of making a internet site rank well in search engines to raise the amount of customers to a internet site.
SEO is not merely about creating a site that is optimized for search engines, it is about producing websites that are fast, reliable, informative & therefore useful for all different visitors of your website. Search engines like Google interact with your website just like a human does , they read content, click links, look at the images and move aroundyour internet website using the navigation means you provide to customers.
By improving your SEO you not only improve your position in search engines you also increase your number of customers and frequency of visitors and improve how long they invest on your website.

Why do websites need SEO?
Almost all traffic in almost all large traffic websites is from the three major search engines – Google, Yahoo & Bing. Search Engines have become the principal discovery solution to find sites for potential clients. Your potential prospects use these search engines to find content, products, services, information & other things they could be interested in because of this we should try to assist them with this.
Search Engines are similar to the roads that you utilize to move around in the real world, they help people to find places as being a search engine attaches potential customers to find websites, if there are no streets to where you are wanting to go it is hard to get to where you want to go.
Search Engine Marketing is often the cheapest form of marketing available and can result in a high rate of return on investment compared to other styles of marketing and advertising as there is absolutely no cost per customer acquisition and the huge benefits are often last for years. Unlike other marketing means it takes a while until you start to see these benefits in traffic though.
Without Search Engine Marketing you can still get small amounts of traffic from Search Engines. Although the amount of traffic you get with search engine marketing will be more substantial than without it. Search Engines like Google & Bing are very smart and have adapted to find the most information possible from your website and even without SEO they can still do that. But with SEO they can understand and extract more of your website to help your website to rank higher in results and shows up in much more search engine results which when merged brings about a higher amount of traffic than before.

Can I do the SEO myself?
Simple answer yes, anyone can do search engine optimization. However the traffic achieved will never have the same number of traffic in comparison with you selected someone like me - Somerset SEO Specialists with years of experience. There are however plenty of free websites like this which offer free or low cost help, which is great for low budget start-ups and people wanting to learn SEO.
Any SEO techniques you execute yourself have to be done so carefully, there is not a cookie-cutter way to increasing traffic. Search engine optimization strategies need to be adapted overtime with regards to the results they achieve. You could have two similar websites however the strategy required can be significantly different. Poorly applied SEO can potentially have a detrimental impact on your traffic also; spam-like link building & keyword stuffing can reduce the worthiness of your internet website in Google & Yahoo and even get you blacklisted to ensure none of your links does not rank in those search engines.

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Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes direct traffic/visitors and the purchase of paid placement. 

Source: Wikipedia

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